Every project below is a strategic Shopify or brand build for a founder with a point of view. The work is the outcome — here's the thinking that got there.
The Evoline is an intentional fine jewelry brand to help you align your vision and embrace your true power. Each piece is designed to do more than sit on your wrist or in your home, but give you a reminder through out your day how much you are truly capable of.
The Evoline needed a digital presence that felt as elevated and intentional as the brand itself. The challenge was creating a polished, easy-to-shop experience that clearly communicated the brand’s identity while giving customers a seamless path from discovery to purchase.
Create a semi-custom Shopify site built from a purchased theme.
THE CHALLENGE
DELIVERABLES
TIMELINE
OUTCOME
This project had a timeline of about 8 weeks.
The Evoline's site is intentional, interactive and just as special as the brand.
Eonian Skincare is a science-backed healthy-aging skincare brand creating advanced, results-driven formulas for women and men. With a focus on supporting skin through every stage of aging, Eonian combines high-performance ingredients with thoughtful formulations designed for long-term skin health.
Eonian had a growing product line and strong science behind its formulas, but the site wasn’t making those benefits easy for customers to understand or shop. The challenge was transforming the Shopify site into a more elevated, intuitive experience—simplifying product discovery, strengthening SEO and AI visibility, and creating clearer paths to purchase.
Create a custom elevated Shopify site that engages customers.
THE CHALLENGE
DELIVERABLES
TIMELINE
OUTCOME
Ongoing. Initial project was 6 weeks.
An increase in conversion and overall revenue.
"Kaitlyn helped me through my first BFCM-thank you! Couldn't have done without you."
Malvada Swimwear is a bold, fashion-forward swimwear brand designed to make women feel confident, sexy, and unapologetically themselves. With statement-making styles and a strong visual identity, the brand brings an elevated edge to modern swimwear.
Malvada needed an online experience that captured the confidence and personality of the brand while still making shopping feel easy. The challenge was balancing bold, editorial design with a conversion-focused Shopify experience that showcased the product and increased revenue.
Quick turnaround site edits with conversion focus.
THE CHALLENGE
DELIVERABLES
TIMELINE
OUTCOME
2 weeks. The site had rapid turnaround for a trade show event.
Product clarity with an elevated online experience.
"The site looks great. Such a pleasure working with you."
The Decided Collection is a tween sleepwear and loungewear brand creating ultra-soft, elevated styles designed for girls who are beginning to define their own sense of style. Made to appeal to both tweens and their moms, the brand blends comfort, confidence, and playful sophistication.
The Decided Collection needed a digital experience that could speak to two audiences at once—the tween wearing the product and the parent making the purchase. The challenge was creating a fun, aspirational Shopify experience that felt cool to girls while giving parents the product information, trust, and seamless shopping experience they needed to convert.
Create a custom Shopify site that is unique and conversion focused.
THE CHALLENGE
DELIVERABLES
TIMELINE
OUTCOME
Ongoing. Initial project was 8 weeks.
A fun and engaging site for tween girls and their parents.
"You brought my vision to life. Thank you so much!
FOUNDER, THE DECIDED COLLECTION
05.
PODCAST & RETAIL- SHOPIFY
AW Confidential Podcast
THE CLIENT
AW Confidential is a podcast and digital platform centered around honest conversations, personal growth, relationships, and the experiences women don’t always talk about openly. The brand creates a space for candid storytelling, connection, and conversations that go beyond the surface.
AW Confidential was launching a product line as a brand extension of the podcast and needed an easy-to-navigate and editorial vibe for their site. The challenge was having a place for the podcast episodes to live and support the new product line.
Create a site where the new products and the podcast episodes would live.
THE CHALLENGE
DELIVERABLES
TIMELINE
OUTCOME
This project was initially 6 weeks, but we worked on it on an ongoing basis.
The outcome of this project was an elevated site ready for customers to experience AW in a different way.
" I can't tell you how much I appreciate all your efforts."
