The Blog

A lot of founders treat “loyalty strategy” and “loyalty points program” as the same thing. They’re not. A points or reward program is one tool, and it’s not always the right one for every brand or budget — especially early on, when the setup and reward overhead can outweigh the benefit. Real loyalty is built through the full customer experience, and there’s a lot you can do before (or alongside) any formal program.

Every founder knows they “should” be growing an email list. Fewer know why it actually matters: email is one of the only marketing channels you fully own. Algorithms change, ad costs rise, platforms de-prioritize your posts — but your email list is yours, and it’s usually your highest-converting channel by a wide margin. Here’s how to grow one worth having.

Shopify’s analytics dashboard can show you dozens of numbers, and most founders respond to that by either checking none of them or obsessively checking all of them. Neither is useful. Here are the five that actually tell you something actionable, without requiring a data science degree to interpret.