The Blog

Founders will spend hours perfecting product photography and then write the description in five minutes, almost as an afterthought. That’s very backwards. Photography gets someone to stop scrolling — copy is what actually convinces them to buy. Here’s how to write descriptions that do their job.

Most founders check their analytics looking for marketing answers: did the ad work, did the email convert, is traffic up or down. Understanding your dashboard and where/how to read your Shopify analytics can help in more ways than one. Fewer realize that the same dashboard is full of design clues — signs that something in your storefront’s layout, flow, or experience is quietly costing you sales. Here’s how to spot them.

Every founder hits this fork in the road eventually: do I spend the weekend figuring this out myself, or do I hire someone? The honest answer is — it depends, and not always in the direction you’d expect. Sometimes the “cheap” DIY option costs you more in lost sales than a professional would have charged. Sometimes hiring out is genuinely overkill.